Category Archives: articles i’m reading

plain language spoken here

Part of my job as the e-resources librarian is to negotiate the language of license agreements for e-resources that my library purchases or subscribes. After you’ve read a few licenses it is easy to pick up on language that is … Continue reading

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“Libraries should get specific in our promotions”

I started reading this article for the usability testing content but ended up loving it because of this little marketing nugget of information. BGSU students were most successful navigating the library’s database web pages when they were looking for the … Continue reading

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evidence of ways that libraries are marketing their electronic resources

i’m curating a collection of web snippets that show evidence of ways that libraries are marketing their electronic resources over at scoop.it. add it to your feed reader to stay up on how libraries are connecting with their patrons related … Continue reading

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libraries, mission, & marketing

Many librarians are surprised to learn that marketing communication is not about inventing something new and sexy to sell the library. It’s about mission — and making a conscious effort to build understanding and appreciation for the library’s role. (p. … Continue reading

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what great managers know

Resonating with me today is an excerpt from the book, First, break all the rules: People don’t change that much. Don’t waste time trying to put in what was left out. Try to draw out what was left in. That … Continue reading

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What Are We Really Doing to Market Electronic Resources?

my latest article has been published! it is available via library management (for a nice, typeset PDF) or via my institution’s repository (for a less nice, word-processed PDF). Marie R. Kennedy. 2011. “What Are We Really Doing to Market Electronic … Continue reading

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