Category Archives: marketing

Need some e-resource marketing inspiration?

Over at Scoop.it I’ve been curating a collection of examples of how libraries are marketing their electronic collections. Do you need some inspiration for how to market e-resources at your own library? Take a look at http://www.scoop.it/t/marketing-electronic-resources/. The content there … Continue reading

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Lesson learned: archive your stuff

A few years ago I ran a small group project about marketing on a free wiki. I wrote a couple of articles about the project, referencing the wiki. The wiki was an active resource for those who had participated in … Continue reading

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Theresa Rooney reviews our book!

Here’s a snippet from the review. As with other “How-To-Do-It Manual for Librarians” titles in the series, the authors walk the reader through each part of the process of developing a marketing plan in a detailed and thorough manner, from … Continue reading

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Liz Jennings reviews our book!

Lizz Jennings. “Book Review: Marketing Your Library’s Electronic Resources“. July 2013, Ariadne Issue 71. Here’s a snippet from the book review: As an e-resources librarian, I work much more with the resources than the customer, and I was a little … Continue reading

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Nora Lorraine Martin reviews our book!

Nora Lorraine Martin, (2013) “Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual“, Library Management, Vol. 34 Iss: 8/9, pp.720 – 721. Here’s a snippet from the review: In summary, this publication is an extremely useful, practical and evidence-based approach to … Continue reading

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Booklist reviews Marketing Your Library’s Electronic Resources

http://www.booklistonline.com/Marketing-Your-Library-s-Electronic-Resources-A-How-To-Do-It-Manual-for-Librarians-Marie-R-Kennedy/pid=6177685 here’s a snippet from the review: Marketing Your Library’s Electronic Resources, the most recent entry in Neal-Schuman’s A How-To-Do-It Manual for Librarians series, delivers everything one would expect from a guide written by two highly respected academic electronic-resources librarians. … Continue reading

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