- Marie Kennedy is the Serials & Electronic Resources Librarian at Loyola Marymount University in Los Angeles, CA. This blog is about organization, librarianship, and sometimes monkeys and/or bananas.
Category Archives: marketing
Over at Scoop.it I’ve been curating a collection of examples of how libraries are marketing their electronic collections. Do you need some inspiration for how to market e-resources at your own library? Take a look at http://www.scoop.it/t/marketing-electronic-resources/. The content there … Continue reading
A few years ago I ran a small group project about marketing on a free wiki. I wrote a couple of articles about the project, referencing the wiki. The wiki was an active resource for those who had participated in … Continue reading
Here’s a snippet from the review. As with other “How-To-Do-It Manual for Librarians” titles in the series, the authors walk the reader through each part of the process of developing a marketing plan in a detailed and thorough manner, from … Continue reading
Lizz Jennings. “Book Review: Marketing Your Library’s Electronic Resources“. July 2013, Ariadne Issue 71. Here’s a snippet from the book review: As an e-resources librarian, I work much more with the resources than the customer, and I was a little … Continue reading
Nora Lorraine Martin, (2013) “Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual“, Library Management, Vol. 34 Iss: 8/9, pp.720 – 721. Here’s a snippet from the review: In summary, this publication is an extremely useful, practical and evidence-based approach to … Continue reading