- Marie Kennedy is the Serials & Electronic Resources Librarian at Loyola Marymount University in Los Angeles, CA. This blog is about organization, librarianship, and sometimes monkeys and/or bananas.
Category Archives: marketing
A few years ago I ran a small group project about marketing on a free wiki. I wrote a couple of articles about the project, referencing the wiki. The wiki was an active resource for those who had participated in … Continue reading
Here’s a snippet from the review. As with other “How-To-Do-It Manual for Librarians” titles in the series, the authors walk the reader through each part of the process of developing a marketing plan in a detailed and thorough manner, from … Continue reading
Lizz Jennings. “Book Review: Marketing Your Library’s Electronic Resources“. July 2013, Ariadne Issue 71. Here’s a snippet from the book review: As an e-resources librarian, I work much more with the resources than the customer, and I was a little … Continue reading
Nora Lorraine Martin, (2013) “Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual“, Library Management, Vol. 34 Iss: 8/9, pp.720 – 721. Here’s a snippet from the review: In summary, this publication is an extremely useful, practical and evidence-based approach to … Continue reading
http://www.booklistonline.com/Marketing-Your-Library-s-Electronic-Resources-A-How-To-Do-It-Manual-for-Librarians-Marie-R-Kennedy/pid=6177685 here’s a snippet from the review: Marketing Your Library’s Electronic Resources, the most recent entry in Neal-Schuman’s A How-To-Do-It Manual for Librarians series, delivers everything one would expect from a guide written by two highly respected academic electronic-resources librarians. … Continue reading
I’ll be attending the MSU LEETS summit this week. Here is a link to the slides of my presentation: Marketing Your Library’s Electronic Resources (MSU LEETS presentation) from Marie Kennedy http://www.slideshare.net/orgmonkey/kennedy2013-leets