Category Archives: marketing

#ooh

Posted on January 14, 2013 by Marie Kennedy

now available for pre-sale in the ala store at http://www.alastore.ala.org/detail.aspx?ID=4224.

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i’m somebody now!

Posted on January 10, 2013 by Marie Kennedy

you know that scene in “the jerk” when the new phonebook arrives and navin johnson sees his name in print for the first time? i just had that kind of a moment here in my office when i discovered that … Continue reading →

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Upcoming Lunch & Learn, at ALA MW

Posted on January 9, 2013 by Marie Kennedy

Ooh, lookit! I just got this alert in my e-mail and I’m excited to share with you that I’m presenting a Springer Lunch & Learn session at the upcoming ALA Midwinter conference, in Seattle, WA. I’ll be talking about the … Continue reading →

Posted in book, e-resource mgmt, library, marketing | 2 Comments

marketing electronic resources, a curated collection

Posted on February 14, 2012 by Marie Kennedy

it’s been a while since i mentioned the scoop.it collection of web snippets i’ve been collecting to demonstrate ways libraries are marketing their electronic resources. the curated collection may be found at http://www.scoop.it/t/marketing-electronic-resources . maybe you want to add it to your … Continue reading →

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Melancholy : a depression of spirits

Posted on February 4, 2012 by Marie Kennedy

The cycle of mounting and executing and moving on to the next project has skidded to a halt, and he cannot say why. It does not make sense to him. Not this night or any other, not at any level … Continue reading →

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coming down the home stretch: Collaborative Marketing for Electronic Resources project

Posted on January 31, 2012 by Marie Kennedy

We’re in Week 13 of 16 of the Collaborative Marketing for Electronic Resources project, nearing the finish. This has been such a satisfying project on a personal level, training around 100 librarians in how to construct a marketing plan for … Continue reading →

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