- Marie Kennedy is the Serials & Electronic Resources Librarian at Loyola Marymount University in Los Angeles, CA. This blog is about organization, librarianship, and sometimes monkeys and/or bananas.
Category Archives: book review
Cheryl and I have recently signed on to write a second edition of Marketing Your Library’s Electronic Resources. Hurrah, I know! We are excited to update components throughout the book and add new marketing plans. Before starting to do any … Continue reading
Our book is in ALA’s “New and Best-selling Titles” Fall/Winter 2015 Catalog?!? Nice! Thanks to all of you who have purchased it/read it/put it to use. See more of Marie’s instagram … Continue reading
Schuessler, Lynn. 2014. “Book Review: Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual for Librarians.” Library Resources & Technical Services v.58, no.1. Here’s a snippet from the review: Kennedy and LaGuardia offer a flexible, step-by-step approach to e-resource marketing that … Continue reading
Yes, THAT Kathy Dempsey, the woman I went all fan-girl over when I met her at ALA and asked her to sign my copy of her book, The Accidental Library Marketer. In my mail at work today I found copies … Continue reading
Here’s a snippet: I feel that the book fits well into the general field of marketing – don’t let the ‘electronic resources’ put you off- most of the information is transferable to other resources. The authors are knowledgeable about their … Continue reading