Category Archives: book review

THANKS for all the book reviews

Cheryl and I have recently signed on to write a second edition of Marketing Your Library’s Electronic Resources. Hurrah, I know! We are excited to update components throughout the book and add new marketing plans. Before starting to do any … Continue reading

Posted in book review | Leave a comment

Best seller!

Our book is in ALA’s “New and Best-selling Titles” Fall/Winter 2015 Catalog?!? Nice! Thanks to all of you who have purchased it/read it/put it to use.                   See more of Marie’s instagram … Continue reading

Posted in book, book review | Leave a comment

Lynn Schuessler reviews our book!

Schuessler, Lynn. 2014. “Book Review: Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual for Librarians.” Library Resources & Technical Services v.58, no.1. Here’s a snippet from the review: Kennedy and LaGuardia offer a flexible, step-by-step approach to e-resource marketing that … Continue reading

Posted in book review | Leave a comment

Kathy Dempsey reviews our book!

Yes, THAT Kathy Dempsey, the woman I went all fan-girl over when I met her at ALA and asked her to sign my copy of her book, The Accidental Library Marketer. In my mail at work today I found copies … Continue reading

Posted in book, book review | Leave a comment

Leanne Kendrick reviews our book!

Here’s a snippet: I feel that the book fits well into the general field of marketing – don’t let the ‘electronic resources’ put you off- most of the information is transferable to other resources. The authors are knowledgeable about their … Continue reading

Posted in book, book review | Leave a comment

Mei Ling Chow reviews our book!

Here’s a snippet: This book is a very practical reference tool for anyone developing his or her own library’s marketing plan but is not quite sure how to start and needs some guidelines and examples. Chow, Mei Ling. 2013. ‘A … Continue reading

Posted in book, book review | Leave a comment