Category Archives: book review

Review of our book, Marketing Your Library’s Electronic Resources

Posted on September 11, 2018 by Marie Kennedy

Here’s a snip of a review published in the Sept/Oct 2018 issue of Technicalities: “This book also could be beneficial to libraries interested in doing overall marketing of their services and/or collections. The processes and plans discussed in this book … Continue reading →

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THANKS for all the book reviews

Posted on January 19, 2016 by Marie Kennedy

Cheryl and I have recently signed on to write a second edition of Marketing Your Library’s Electronic Resources. Hurrah, I know! We are excited to update components throughout the book and add new marketing plans. Before starting to do any … Continue reading →

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Best seller!

Posted on August 31, 2014 by Marie Kennedy

Our book is in ALA’s “New and Best-selling Titles” Fall/Winter 2015 Catalog?!? Nice! Thanks to all of you who have purchased it/read it/put it to use.                   See more of Marie’s instagram … Continue reading →

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Lynn Schuessler reviews our book!

Posted on January 31, 2014 by Marie Kennedy

Schuessler, Lynn. 2014. “Book Review: Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual for Librarians.” Library Resources & Technical Services v.58, no.1. Here’s a snippet from the review: Kennedy and LaGuardia offer a flexible, step-by-step approach to e-resource marketing that … Continue reading →

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Kathy Dempsey reviews our book!

Posted on December 4, 2013 by Marie Kennedy

Yes, THAT Kathy Dempsey, the woman I went all fan-girl over when I met her at ALA and asked her to sign my copy of her book, The Accidental Library Marketer. In my mail at work today I found copies … Continue reading →

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Leanne Kendrick reviews our book!

Posted on October 28, 2013 by Marie Kennedy

Here’s a snippet: I feel that the book fits well into the general field of marketing – don’t let the ‘electronic resources’ put you off- most of the information is transferable to other resources. The authors are knowledgeable about their … Continue reading →

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