Monthly Archives: June 2011

libraries, mission, & marketing

Posted on June 27, 2011 by Marie Kennedy

Many librarians are surprised to learn that marketing communication is not about inventing something new and sexy to sell the library. It’s about mission — and making a conscious effort to build understanding and appreciation for the library’s role. (p. … Continue reading →

Posted in articles i'm reading, marketing | Comments Off on libraries, mission, & marketing

Gantt chart software?

Posted on June 20, 2011 by Marie Kennedy

I’m experimenting with using GanttProject software for creating timelines and participants for our electronic resources program. Do you have a favorite bit of software that you use to schedule tasks/people for a project over a period of time? Fill me … Continue reading →

Posted in e-resource mgmt, organizational tools | 3 Comments

celebrating one year of our ERM

Posted on June 15, 2011 by Marie Kennedy

One year ago on this date we began the implementation process for our electronic resource management system, Innovative’s ERM. In the past year we have entered 352 resource records, which describe our databases, e-journal collections, and e-book collections. Through the … Continue reading →

Posted in e-resource mgmt, images, library, license agreements, organizational tools, usage statistics | 1 Comment

future addition to my bio: book author

Posted on June 10, 2011 by Marie Kennedy

i met my co-author, cheryl laguardia, at the recent library assessment conference, in attendance at the presentation in which i depressed the whole room with my analysis (the short story: libraries don’t do a good job assessing their marketing techniques for … Continue reading →

Posted in e-resource mgmt, library, marketing, writing | 3 Comments