Nora Lorraine Martin, (2013) “Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual“, Library Management, Vol. 34 Iss: 8/9, pp.720 – 721.
Here’s a snippet from the review:
In summary, this publication is an extremely useful, practical and evidence-based approach to the topic. Personally, I found that this book very easy to read as the authors’ demonstrate a sound knowledge of e-resource marketing, with a strong focus on public and academic libraries. Of particular value, this publication also contains sample marketing plans for examples of leading practice. It is recommended for librarians with a need to develop, implement and assess their own marketing plans. From my perspective, the only limitation was the lack of specific advice for those who are involved in the special and/or corporate library sector.