Here’s a snippet from the review.
As with other “How-To-Do-It Manual for Librarians” titles in the series, the authors walk the reader through each part of the process of developing a marketing plan in a detailed and thorough manner, from determining the purpose of the plan, to developing and implementing the plan, to constructing a written marketing plan report for administration. Assessment of the marketing plan is the next critical step, and this chapter thoughtfully includes a useful section on marketing your electronic resources ethically.
Rooney, Theresa. (2013). “Marketing Your Library’s Electronic Resources: A How-to-Do-It Manual for Librarians.” Public Libraries 52:5, 44-45.
