Here’s a snippet:
I feel that the book fits well into the general field of marketing – don’t let the ‘electronic resources’ put you off- most of the information is transferable to other resources. The authors are knowledgeable about their subject and I found the book written in a very informal way, similar to the notes you might take at a marketing workshop.
CILIP Health Libraries Group Newsletter, 30(3) September 2013
http://www.cilip.org.uk/specialinterestgroups/bysubject/health
