ALA Publishing has a real nice (and short) written interview up with me and Cheryl on their website, about our book Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual for Librarians, at http://www.alaeditions.org/blog/297/interview-marie-r-kennedy-and-cheryl-laguardia-effectively-promoting-electronic-resources. Here’s a little snippet from the interview:
The first edition has been one of our bestsellers. Why did you write a second edition, and what are some of the most useful updates?
We learned so much from our readers about their experiences using the first edition that we wanted to incorporate all that feedback and share it widely. In the first edition our readers found the marketing plan reports we included very helpful – in this edition we’ve added some more. To help you get moving on your own marketing plans faster we’ve created a downloadable template. Grab it, use the prompts to consider the essential steps in a marketing plan, and get going!