Cheryl and I have recently signed on to write a second edition of Marketing Your Library’s Electronic Resources. Hurrah, I know! We are excited to update components throughout the book and add new marketing plans. Before starting to do any actual re-writing I thought I’d take a look at all the book reviews that have been written since the publication of the work in 2013. Wow, what a gold mine your reviews have turned out to be. I’m poring through what you’ve written to see what you suggest being moved to different sections, things you’d like to see added, making notes of what NOT to change with the second edition.
If you have reviewed our book, THANK YOU. Your words inspired librarians across the world to purchase the book for their collections and hopefully have nudged a few to begin creating marketing plans for e-resources at their libraries. Now your words are helping to shape the second iteration of the work. We wouldn’t want to do this without you!
Sharing a link to a new Nature article (with video embedded below in this post) about monkeys learning by watching videos: http://www.nature.com/news/marmoset-see-marmoset-do-1.15818
Our book is in ALA’s “New and Best-selling Titles” Fall/Winter 2015 Catalog?!? Nice! Thanks to all of you who have purchased it/read it/put it to use.
See more of Marie’s instagram photos at http://instagram.com/p/sVoODWzFWS/?modal=true
A few years ago I ran a small group project about marketing on a free wiki. I wrote a couple of articles about the project, referencing the wiki. The wiki was an active resource for those who had participated in the project. And then…you know where this story is going, don’t you…the wiki disappeared. The URL was sold and repurposed. I hadn’t archived it, so all that collaborative work is gone, or so I thought.
Thankfully the Internet Archive’s Wayback Machine crawled the site (https://web.archive.org/web/20130507174324/http://benchmarketing.wetpaint.com) and I can now go back and save screen snaps of each of the pages. Big exhale. To say thanks I’ve made a donation to the Internet Archive and bought some mugs and tote bags to share with my friends.
Going back through the site reminds me now what an ambitious project it actually was. I think everyone who participated learned a lot about marketing. Here’s a screen shot of the weekly assignments:
I am super pleased to have been selected as the winner of the 2014 Ingram Coutts Award for Innovation in Electronic Resources Management, given annually via the Association for Library Collections & Technical Services (ALCTS) Collection Management Section (CMS). The ALA press release about the award is at http://www.ala.org/news/press-releases/2014/03/marie-kennedy-receives-ingram-coutts-innovation-award. I was nominated by my boss, Charles Hillen, and had letters of support from two of my excellent colleagues, S Ranti Junus and Joseph Kraus. How lucky can a girl get?
I used one of my favorite photographs for the press release.
My library wrote a congratulatory blog post: http://lmulibrary.typepad.com/lmu-library-news/2014/03/lmu-librarian-receives-national-award-congrats-marie.html.
I’m extending my work with the international usage statistics standard group, COUNTER. In addition to my post on the Executive Committee today I’m joining the Marketing Committee. Here’s a picture of me, ready for my first conference call into the group! Contact me if you’ve got suggestions for things/messages/training opportunities you’d like to see the committee put together for librarians, especially related to the latest release of the standard.