Author Archives: Marie Kennedy

About Marie Kennedy

Putting everything into neat piles.

’tis the season (for platform and interface changes!)

If you’re an academic e-resources librarian you know that during the school year you are in a holding pattern, continually looping to the right, with fingers crossed that e-resource platforms and interfaces remain stable and accessible. The goal of the … Continue reading

Posted in e-resource mgmt, library, management | 2 Comments

“Libraries should get specific in our promotions”

I started reading this article for the usability testing content but ended up loving it because of this little marketing nugget of information. BGSU students were most successful navigating the library’s database web pages when they were looking for the … Continue reading

Posted in articles i'm reading, e-resource mgmt | 1 Comment

Monkey Day

http://www.monkeyday.com/faq/

Posted in comic, monkeys/bananas | 1 Comment

a quick note on giving and receiving thanks

i recently asked the participants in our collaborative marketing project to e-mail me to let me know which e-resource they are planning to market. in many of the e-mails they included notes of thanks for creating the project. it happened … Continue reading

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trust in e-resources

lately i’ve been thinking a lot about trust related to e-resources, and that whether an e-resource “just works” or “is broken” affects our patrons’ perceptions of the library. we know from e-commerce that if a buyer has a poor experience … Continue reading

Posted in e-resource mgmt, license agreements, management, titter | Comments Off on trust in e-resources

book status: nearing completion

in june i started writing a book with cheryl laguardia, a how-to manual for marketing electronic resources in libraries. it’s not done yet, there’s still writing to do, but today is the first day i printed it out. i’ve worked … Continue reading

Posted in e-resource mgmt, library, marketing, writing | Comments Off on book status: nearing completion