Lizz Jennings. “Book Review: Marketing Your Library’s Electronic Resources“. July 2013, Ariadne Issue 71.
Here’s a snippet from the book review:
As an e-resources librarian, I work much more with the resources than the customer, and I was a little sceptical that I could apply what I was reading to my own role. However, I was heartened by the introduction which placed the roots of this book firmly in the library assessment field, as the authors met following a presentation by Kennedy at a library assessment conference. This gave me high hopes for an evidence-based book and I was not disappointed.