Category Archives: marketing

Technical CATs

Posted on January 18, 2018 by Marie Kennedy

We have an initiative at the library to help our students spend less money on texts used in classes, called the Course Adopted Texts (CATs) E-Book Initiative. Our Librarian for Collection Development and Evaluation works with the campus bookstore to … Continue reading →

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Assessing our library’s database collection through the lens of diversity

Posted on July 25, 2017 by Marie Kennedy

A team I put together at our library was lucky enough to snag a small grant from the university’s Office of Intercultural Affairs to support our work on assessing the diversity of our e-collection, a phased project. We were inspired … Continue reading →

Posted in library, management, marketing, metadata | 1 Comment

Need some e-resource marketing inspiration?

Posted on May 16, 2017 by Marie Kennedy

Over at Scoop.it I’ve been curating a collection of examples of how libraries are marketing their electronic collections. Do you need some inspiration for how to market e-resources at your own library? Take a look at http://www.scoop.it/t/marketing-electronic-resources/. The content there … Continue reading →

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Lesson learned: archive your stuff

Posted on August 29, 2014 by Marie Kennedy

A few years ago I ran a small group project about marketing on a free wiki. I wrote a couple of articles about the project, referencing the wiki. The wiki was an active resource for those who had participated in … Continue reading →

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Theresa Rooney reviews our book!

Posted on October 28, 2013 by Marie Kennedy

Here’s a snippet from the review. As with other “How-To-Do-It Manual for Librarians” titles in the series, the authors walk the reader through each part of the process of developing a marketing plan in a detailed and thorough manner, from … Continue reading →

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Liz Jennings reviews our book!

Posted on October 22, 2013 by Marie Kennedy

Lizz Jennings. “Book Review: Marketing Your Library’s Electronic Resources“. July 2013, Ariadne Issue 71. Here’s a snippet from the book review: As an e-resources librarian, I work much more with the resources than the customer, and I was a little … Continue reading →

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