A few years ago I ran a small group project about marketing on a free wiki. I wrote a couple of articles about the project, referencing the wiki. The wiki was an active resource for those who had participated in the project. And then…you know where this story is going, don’t you…the wiki disappeared. The URL was sold and repurposed. I hadn’t archived it, so all that collaborative work is gone, or so I thought.
Thankfully the Internet Archive’s Wayback Machine crawled the site (https://web.archive.org/web/20130507174324/http://benchmarketing.wetpaint.com) and I can now go back and save screen snaps of each of the pages. Big exhale. To say thanks I’ve made a donation to the Internet Archive and bought some mugs and tote bags to share with my friends.
Going back through the site reminds me now what an ambitious project it actually was. I think everyone who participated learned a lot about marketing. Here’s a screen shot of the weekly assignments:
