Author Archives: Marie Kennedy

About Marie Kennedy

Putting everything into neat piles.

coming down the home stretch: Collaborative Marketing for Electronic Resources project

Posted on January 31, 2012 by Marie Kennedy

We’re in Week 13 of 16 of the Collaborative Marketing for Electronic Resources project, nearing the finish. This has been such a satisfying project on a personal level, training around 100 librarians in how to construct a marketing plan for … Continue reading →

Posted in e-resource mgmt, library, marketing, wiki | Comments Off on coming down the home stretch: Collaborative Marketing for Electronic Resources project

An Irish monkey blessing for you in 2012

Posted on December 31, 2011 by Marie Kennedy

need more monkey comics? head on over to stripgenerator: http://orgmonkey.stripgenerator.com/

Posted in comic | Comments Off on An Irish monkey blessing for you in 2012

’tis the season (for platform and interface changes!)

Posted on December 20, 2011 by Marie Kennedy

If you’re an academic e-resources librarian you know that during the school year you are in a holding pattern, continually looping to the right, with fingers crossed that e-resource platforms and interfaces remain stable and accessible. The goal of the … Continue reading →

Posted in e-resource mgmt, library, management | 2 Comments

“Libraries should get specific in our promotions”

Posted on December 15, 2011 by Marie Kennedy

I started reading this article for the usability testing content but ended up loving it because of this little marketing nugget of information. BGSU students were most successful navigating the library’s database web pages when they were looking for the … Continue reading →

Posted in articles i'm reading, e-resource mgmt | 1 Comment

Monkey Day

Posted on December 14, 2011 by Marie Kennedy

http://www.monkeyday.com/faq/

Posted in comic, monkeys/bananas | 1 Comment

a quick note on giving and receiving thanks

Posted on December 5, 2011 by Marie Kennedy

i recently asked the participants in our collaborative marketing project to e-mail me to let me know which e-resource they are planning to market. in many of the e-mails they included notes of thanks for creating the project. it happened … Continue reading →

Posted in e-resource mgmt, library, marketing | Comments Off on a quick note on giving and receiving thanks