Category Archives: writing

book status: nearing completion

in june i started writing a book with cheryl laguardia, a how-to manual for marketing electronic resources in libraries. it’s not done yet, there’s still writing to do, but today is the first day i printed it out. i’ve worked … Continue reading

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infinite monkey theorem

“If there are as many monkeys as there are particles in the observable universe (1080), and each types 1,000 keystrokes per second for 100 times the life of the universe (1020 seconds), the probability of the monkeys replicating even a … Continue reading

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Time to think

i’m working on chapter 6 of our book and have decided to include a section called “time to think.” the end of a marketing cycle is assessment, and that step feeds right back into the next cycle’s first step, project description. … Continue reading

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future addition to my bio: book author

i met my co-author, cheryl laguardia, at the recent library assessment conference, in attendance at the presentation in which i depressed the whole room with my analysis (the short story: libraries don’t do a good job assessing their marketing techniques for … Continue reading

Posted in e-resource mgmt, library, marketing, writing | 3 Comments

LOOK AT THIS FIGURE. look at it.

just got the article reprints for my latest article (http://orgmonkey.net/?p=1234) and as i was flipping through i fell in love all over again with the figures i made to illustrate the frequencies of specific marketing techniques used in libraries. i … Continue reading

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What Are We Really Doing to Market Electronic Resources?

my latest article has been published! it is available via library management (for a nice, typeset PDF) or via my institution’s repository (for a less nice, word-processed PDF). Marie R. Kennedy. 2011. “What Are We Really Doing to Market Electronic … Continue reading

Posted in articles i'm reading, writing | 2 Comments