Schuessler, Lynn. 2014. “Book Review: Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual for Librarians.” Library Resources & Technical Services v.58, no.1.
Here’s a snippet from the review:
Kennedy and LaGuardia offer a flexible, step-by-step approach to e-resource marketing that is neatly laid out in the table of contents and searchable via a comprehensive index. The variety of presentation techniques— narrative text, sidebars, figures and tables, and “Web Extras”—makes this a multilayered resource appropriate for a wide range of learning styles, institutional environments, and levels of marketing experience.
