Here’s a snip of a review published in the Sept/Oct 2018 issue of Technicalities:
“This book also could be beneficial to libraries interested in doing overall marketing of their services and/or collections. The processes and plans discussed in this book could be customized to market almost anything.”
I was so pleased to see this brought to attention in the review. The outline we use in the book to market e-resources is a general marketing approach, so it absolutely can be applied more broadly to marketing other aspects of the library.
