my library has recently been discussing the wealth of social technology possibilities, wondering how to effectively use them to communicate with our users. i’m pleased to be part of an organization that is thinking about this and have been doing some reading to find cases of successful implementation. i came across this quote from a blog post by a museum employee that is thinking about similar things:
Put simply, if you do engage, you[r] organisation will change. If you engage strategically then this change can be managed and paced appropriately.
the blog mentions a book that i will look into to think more about managing and pacing engagement:
Groundswell: Winning in a World Transformed by Social Technologies
