Lynn Schuessler reviews our book!

Schuessler, Lynn. 2014. “Book Review: Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual for Librarians.” Library Resources & Technical Services v.58, no.1.

Here’s a snippet from the review:

Kennedy and LaGuardia offer a flexible, step-by-step approach to e-resource marketing that is neatly laid out in the table of contents and searchable via a comprehensive index. The variety of presentation techniques— narrative text, sidebars, figures and tables, and “Web Extras”—makes this a multilayered resource appropriate for a wide range of learning styles, institutional environments, and levels of marketing experience.

Posted in book review | Comments Off on Lynn Schuessler reviews our book!

Not all research comes from noble birth

The idea of research can be a bit intimidating, as if the purpose is to always discover a great truth. And sometimes it looks like that on the surface, like a fancy illuminated manuscript from the British Library, for example. But sometimes research begins simply because you’re curious about the way other people manage things. And so you call them up and say, “Hey, I was wondering something.” And suddenly you realize that an illuminated manuscript, with all its beauty, can really be just a simple thing with an impressive presentation.

milk, eggs, bread

 

I think about this concept quite a bit when I conceive research ideas. My ideas are usually generated while I or my colleagues are doing our jobs and notice that something could be done better, or we notice that we seem to get stuck at the same points in our processes, or our processes are going smoothly but take longer than we’d like. A simple question can lead to a complex and satisfying answer. One such question that I asked myself a few years ago was, “I wonder what other libraries are doing to market their e-resources?” After a lengthy literature search I realized the answer to my question was “libraries aren’t doing much systematically to market their e-resources,” which led me to write several articles and co-author my first book on that topic. Following a simple question to its end, whether the end is also simple or turns out to be complex, is the joy of research (for me, anyway).

(manuscript) http://www.bl.uk/catalogues/illuminatedmanuscripts/GlossPopup.ASP?ImageName=Marginalia/c3906-07.jpg&Pmark=Burney%20MS%20224,%20f.%203
(magnifying glass) http://www.webdesign.org/photoshop/drawing-techniques/magnify-glass.13819.html

Posted in library | Comments Off on Not all research comes from noble birth

Monkey Day 2013

To celebrate Monkey Day 2013 I’ve taken MonkeyDay’s lead and made a donation to their featured primate sanctuary, the Jungle Friends Primate Sanctuary. I used to live in Gainesville, Florida, so it feels good to give back to folks doing good things in my community of old.

I ‘liked’ their facebook page too, because monkeys. https://www.facebook.com/pages/Jungle-Friends-Primate-Sanctuary/103301979520

Monkey Day comic

 

Posted in comic, monkeys/bananas | Comments Off on Monkey Day 2013

Kathy Dempsey reviews our book!

Yes, THAT Kathy Dempsey, the woman I went all fan-girl over when I met her at ALA and asked her to sign my copy of her book, The Accidental Library Marketer. In my mail at work today I found copies of her latest MLS: Marketing Library Services (Nov./Dec. 2013), in which she reviews our book. Here’s a snippet of the review:

One section, titled “First, Take a Good, Long, Hard Look at Your Library Website,” urges readers to assess the ways that they make their databases available. Making them hard to find will of course mean lower usage from the get-go. “On many library websites, e-resources are ‘buried’ so deeply it will take a plucky and resourceful patron to find them at all” (p. 82). When you see that point, it’s immediately obvious, yet how many websites have you come across where that’s the case? […] So it really is necessary to do a great deal of assessment before you even think about writing a marketing plan.

Posted in book, book review | Comments Off on Kathy Dempsey reviews our book!

Update: Institute for Research Design in Librarianship

The development of the inaugural Institute for Research Design in Librarianship is going spectacularly well. We’ve had a conference call with both our Advisory Board and instruction team, and are eagerly awaiting the receipt of your applications. The application site opened on December 1, 2013 and will remain open until February 1, 2014. If you are an academic or research librarian and believe that you would benefit from being guided throughout the entire research process in an intensive two-week training environment, consider applying. The eligibility requirements and proposal details may be found at http://irdlonline.org.

twitter_icon

Posted in IRDL | Comments Off on Update: Institute for Research Design in Librarianship

Strategies for effective action

This year I’m a Senior Vice President Fellow on our campus, a small group of faculty and staff selected to peek in on how the university is actually run, and what it takes to positively lead an academic institution. In addition to the meetings with my mentor I have been doing a lot of assigned reading and responding to study questions. In the readings for this week’s upcoming retreat is a book section on ‘leading from the middle,’ strategies one may use to respond to the pressures of concern groups. Being in the middle can be stressful, described in the book as a “squeeze.” I’ve enjoyed most of this book, but this week’s reading is really hitting home. This quote is resonating with me:

In higher education, we often need to complain less, talk more openly and directly, and cut each other more slack.

Lee G. Bolman, Joan V. Gallos. 2011. Reframing Academic Leadership. Jossey-Bass. p. 159.

Reframing Academic Leadership book cover

Posted in articles i'm reading | Comments Off on Strategies for effective action