Because sometimes usage statistics of e-content brings about more questions than they answer.
http://stripgenerator.com/strip/737211/what-usage-statistics-cant-tell-us
I don’t know if it’s because I’ve just been through the book publishing process and am extra sensitive to page design, but I think the layout of my new article at Collaborative Librarianship is really nice. Take a look? Shout out to @jokrausdu for taking such good care of my latest endeavor. I slipped him one of these monkey bucks for his effort.
http://collaborativelibrarianship.org/index.php/jocl/article/view/204
Collaborative Marketing for Electronic Resources: A Project Report and Discussion of Implications
Collaborative Librarianship, Vol 5, No 1 (2013)
Abstract: This article reports on the design and findings of a project concerning the feasibility of a collaborative model to benchmark the marketing of electronic resources in institutions of higher education. This inter-national project gathered 100 libraries to move in lockstep through the process of a typical marketing cycle that included running a brief marketing campaign and reporting findings to each other. The findings show good reasons and strong support for this kind of model.
The assessment of library activities within the context of a communication model results in assessments focused on how libraries can help people inform themselves, create their own orders, and establish their own understandings.
p. 29
Dervin, Brenda. 1977. Useful Theory for Librarianship: Communication, Not Information. Drexel Library Quarterly 13(3): 16-32.
A good reminder that the important data to gather and evaluate is the kind that will ultimately have a meaningful impact on the user of the library’s services.
