- Marie Kennedy is the Serials & Electronic Resources Librarian at Loyola Marymount University in Los Angeles, CA. This blog is about organization, librarianship, and sometimes monkeys and/or bananas.
Category Archives: book
Here’s a snippet: This book is a very practical reference tool for anyone developing his or her own library’s marketing plan but is not quite sure how to start and needs some guidelines and examples. Chow, Mei Ling. 2013. ‘A … Continue reading
Here’s a snippet from the review. As with other “How-To-Do-It Manual for Librarians” titles in the series, the authors walk the reader through each part of the process of developing a marketing plan in a detailed and thorough manner, from … Continue reading
Lizz Jennings. “Book Review: Marketing Your Library’s Electronic Resources“. July 2013, Ariadne Issue 71. Here’s a snippet from the book review: As an e-resources librarian, I work much more with the resources than the customer, and I was a little … Continue reading
Nora Lorraine Martin, (2013) “Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual“, Library Management, Vol. 34 Iss: 8/9, pp.720 – 721. Here’s a snippet from the review: In summary, this publication is an extremely useful, practical and evidence-based approach to … Continue reading
http://www.booklistonline.com/Marketing-Your-Library-s-Electronic-Resources-A-How-To-Do-It-Manual-for-Librarians-Marie-R-Kennedy/pid=6177685 here’s a snippet from the review: Marketing Your Library’s Electronic Resources, the most recent entry in Neal-Schuman’s A How-To-Do-It Manual for Librarians series, delivers everything one would expect from a guide written by two highly respected academic electronic-resources librarians. … Continue reading