here’s a snippet from the review:
Marketing Your Library’s Electronic Resources, the most recent entry in Neal-Schuman’s A How-To-Do-It Manual for Librarians series, delivers everything one would expect from a guide written by two highly respected academic electronic-resources librarians. Kennedy (Loyola Marymount University) has written extensively about electronic resources and is the author of the blog Organization Monkey, while LaGuardia (Harvard University) has been reviewing electronic resources for Library Journal for 20 years. Library administrators and frontline staff alike agree that marketing library services, especially expensive ones, such as subscription databases, is of critical importance, but they often lack the knowledge and experience to do so effectively.
