Author Archives: Marie Kennedy

About Marie Kennedy

Putting everything into neat piles.

future addition to my bio: book author

i met my co-author, cheryl laguardia, at the recent library assessment conference, in attendance at the presentation in which i depressed the whole room with my analysis (the short story: libraries don’t do a good job assessing their marketing techniques for … Continue reading

Posted in e-resource mgmt, library, marketing, writing | 3 Comments

a small gift from my father

it’s like he knows me.

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print-to-electronic journal conversion project is nearing completion

like most libraries, we have been moving to the electronic format for journal content, rather than retaining subscriptions in print. our library now has a policy for preferring the electronic format, with exceptions. we used duke libraries’ and cornell university … Continue reading

Posted in e-resource mgmt, library | 2 Comments

When there’s nothing to guide you

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LOOK AT THIS FIGURE. look at it.

just got the article reprints for my latest article (http://orgmonkey.net/?p=1234) and as i was flipping through i fell in love all over again with the figures i made to illustrate the frequencies of specific marketing techniques used in libraries. i … Continue reading

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Collaborative Marketing for Electronic Resources

At the recent conference of the Association of College & Research Libraries (Philadelphia, PA) I used my poster presentation to propose a national, collaborative project with college and university libraries all over the United States to test a model for … Continue reading

Posted in e-resource mgmt, library, marketing | 1 Comment