100 institutions have signed on to be part of a research/training project on marketing electronic resources! the project is designed to test whether a collaborative model of benchmarking the marketing of e-resources is feasible. discover the answer with us by following our progress at the wiki, http://benchmarketing.wetpaint.com. i’ll report our findings here at this blog at the end of february, when the project is complete.
the project is summarized at Marie R. Kennedy. 2011. “Collaborative Marketing for Electronic Resources.” Library Hi Tech News 28(6): 22-24. if you don’t subscribe to that journal you can read the pre-print at http://digitalcommons.lmu.edu/librarian_pubs/4/.
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[…] Kennedy noted that “100 institutions have signed on to be part of a research/training project on marketing electronic resources! The project is designed to test whether a collaborative model of benchmarking the marketing of […]
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