- Marie Kennedy is the Serials & Electronic Resources Librarian at Loyola Marymount University in Los Angeles, CA. This blog is about organization, librarianship, and sometimes monkeys and/or bananas.
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Category Archives: marketing
a quick note on giving and receiving thanks
i recently asked the participants in our collaborative marketing project to e-mail me to let me know which e-resource they are planning to market. in many of the e-mails they included notes of thanks for creating the project. it happened … Continue reading
Posted in e-resource mgmt, library, marketing
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book status: nearing completion
in june i started writing a book with cheryl laguardia, a how-to manual for marketing electronic resources in libraries. it’s not done yet, there’s still writing to do, but today is the first day i printed it out. i’ve worked … Continue reading
Posted in e-resource mgmt, library, marketing, writing
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ooh, batchgeo
if you have a spreadsheet with geographic data in it and you want to make a map, quick-like, check out batchgeo.com. you copy your spreadsheet and paste it into the browser, choose a few options, and then BAM, map. the … Continue reading
Posted in e-resource mgmt, marketing, organizational tools
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the collaborative marketing for e-resources project is a go!
100 institutions have signed on to be part of a research/training project on marketing electronic resources! the project is designed to test whether a collaborative model of benchmarking the marketing of e-resources is feasible. discover the answer with us by … Continue reading
Posted in e-resource mgmt, library, marketing, wiki
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Time to think
i’m working on chapter 6 of our book and have decided to include a section called “time to think.” the end of a marketing cycle is assessment, and that step feeds right back into the next cycle’s first step, project description. … Continue reading
Posted in management, marketing, organization tips, writing
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libraries, mission, & marketing
Many librarians are surprised to learn that marketing communication is not about inventing something new and sexy to sell the library. It’s about mission — and making a conscious effort to build understanding and appreciation for the library’s role. (p. … Continue reading
Posted in articles i'm reading, marketing
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