Category Archives: marketing

future addition to my bio: book author

Posted on June 10, 2011 by Marie Kennedy

i met my co-author, cheryl laguardia, at the recent library assessment conference, in attendance at the presentation in which i depressed the whole room with my analysis (the short story: libraries don’t do a good job assessing their marketing techniques for … Continue reading →

Posted in e-resource mgmt, library, marketing, writing | 3 Comments

When there’s nothing to guide you

Posted on May 8, 2011 by Marie Kennedy

Posted in comic, e-resource mgmt, marketing, monkeys/bananas | Comments Off on When there’s nothing to guide you

LOOK AT THIS FIGURE. look at it.

Posted on April 29, 2011 by Marie Kennedy

just got the article reprints for my latest article (http://orgmonkey.net/?p=1234) and as i was flipping through i fell in love all over again with the figures i made to illustrate the frequencies of specific marketing techniques used in libraries. i … Continue reading →

Posted in images, marketing, writing | Comments Off on LOOK AT THIS FIGURE. look at it.

Collaborative Marketing for Electronic Resources

Posted on April 28, 2011 by Marie Kennedy

At the recent conference of the Association of College & Research Libraries (Philadelphia, PA) I used my poster presentation to propose a national, collaborative project with college and university libraries all over the United States to test a model for … Continue reading →

Posted in e-resource mgmt, library, marketing | 1 Comment

Library directors meeting

Posted on December 11, 2010 by Marie Kennedy

Posted in comic, library, management, marketing | Comments Off on Library directors meeting