Collaborative Marketing for Electronic Resources

At the recent conference of the Association of College & Research Libraries (Philadelphia, PA) I used my poster presentation to propose a national, collaborative project with college and university libraries all over the United States to test a model for benchmarking marketing for electronic resources.

100 different college/university libraries will participate in the project, during which we’ll all work through the steps in a marketing cycle together, all perform the same marketing technique, and then report our assessments to the group. The goal of the project is to test a collaborative model for marketing electronic resources. We’ll organize ourselves and communicate via a wiki at http://benchmarketing.wetpaint.com. See THIS PAGE for the extended timeline for the project. We’ll begin the project on October 3, 2011.

There are quite a few universities signed up, but there is room for more of you to join the fun. If you’re interested, send me an email and I’ll add you to the list of participants. It is free to participate. No travel required.

Consider participating if:

• you are a librarian in a college or university setting
• you have permission to market electronic resources
• you have access to usage statistics for electronic resources
• you are willing to share what you learn in this project

Here is a link to the poster I used at ACRL and the handout that has more information about the project: http://digitalcommons.lmu.edu/librarian_pubs/2/. If you prefer viewing in SlideShare: http://www.slideshare.net/orgmonkey/collaborative-marketing-for-electronic-resources. Email me if you’ve got questions.