Category Archives: library

coming down the home stretch: Collaborative Marketing for Electronic Resources project

Posted on January 31, 2012 by Marie Kennedy

We’re in Week 13 of 16 of the Collaborative Marketing for Electronic Resources project, nearing the finish. This has been such a satisfying project on a personal level, training around 100 librarians in how to construct a marketing plan for … Continue reading →

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’tis the season (for platform and interface changes!)

Posted on December 20, 2011 by Marie Kennedy

If you’re an academic e-resources librarian you know that during the school year you are in a holding pattern, continually looping to the right, with fingers crossed that e-resource platforms and interfaces remain stable and accessible. The goal of the … Continue reading →

Posted in e-resource mgmt, library, management | 2 Comments

a quick note on giving and receiving thanks

Posted on December 5, 2011 by Marie Kennedy

i recently asked the participants in our collaborative marketing project to e-mail me to let me know which e-resource they are planning to market. in many of the e-mails they included notes of thanks for creating the project. it happened … Continue reading →

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book status: nearing completion

Posted on November 4, 2011 by Marie Kennedy

in june i started writing a book with cheryl laguardia, a how-to manual for marketing electronic resources in libraries. it’s not done yet, there’s still writing to do, but today is the first day i printed it out. i’ve worked … Continue reading →

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Alternate kinds of “use” of electronic journal articles

Posted on October 26, 2011 by Marie Kennedy

Libraries typically use the COUNTER standard to count the “use” of e-content, but we know there are other ways to describe a use. This comic shows three alternatives.

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College Students, Libraries, Technology, Crunch Time: The Latest PIL Report

Posted on October 13, 2011 by Marie Kennedy

what a rich study this is! i’m still digesting it myself. i’m pasting below a quote that is leading me to wonder about services the library can provide while the students stay put in the library to study. Head, Alison … Continue reading →

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