We’re in Week 13 of 16 of the Collaborative Marketing for Electronic Resources project, nearing the finish. This has been such a satisfying project on a personal level, training around 100 librarians in how to construct a marketing plan for their libraries’ electronic resources. I’m really looking forward to sifting all the data that results from the project. I’ll be reporting on the project – the impetus, the planning, the execution and results of the effort – at the upcoming annual conference, Electronic Resources & Libraries. Here’s a link to the brief abstract for the presentation: http://www.electroniclibrarian.com/conference-info/erl-2012-sessions.
