Here’s a snippet:
This book is a very practical reference tool for anyone developing his or her own library’s marketing plan but is not quite sure how to start and needs some guidelines and examples.
Chow, Mei Ling. 2013. ‘A Review of “Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual for Librarians.”’ Journal of Electronic Resources Librarianship 25:3, 249-250.
Here’s a snippet from the review.
As with other “How-To-Do-It Manual for Librarians” titles in the series, the authors walk the reader through each part of the process of developing a marketing plan in a detailed and thorough manner, from determining the purpose of the plan, to developing and implementing the plan, to constructing a written marketing plan report for administration. Assessment of the marketing plan is the next critical step, and this chapter thoughtfully includes a useful section on marketing your electronic resources ethically.
Rooney, Theresa. (2013). “Marketing Your Library’s Electronic Resources: A How-to-Do-It Manual for Librarians.” Public Libraries 52:5, 44-45.
Yesterday in our library we had a literary trick or treat (https://www.facebook.com/events/188173741368699/?ref=22). As the serials librarian I have to strongly object to having clowns in the periodicals section. I may have to have a smudging ceremony to rid the section of the haunted leftovers!
Event description:
At this special event guaranteed to surprise and thrill, LMU Theatre Arts students haunt the stacks of Hannon Library with scenes from horror novels as ghostly guides escort you through paranormal literary activity. Tours will leave the library entrance every 10 minutes.
This event is a part of the semester-long series Spaces Between, a joint initiative of the Laband Art Gallery and the William H. Hannon Library at LMU, and the Ben Maltz Gallery at Otis College of Art & Design.
Lizz Jennings. “Book Review: Marketing Your Library’s Electronic Resources“. July 2013, Ariadne Issue 71.
Here’s a snippet from the book review:
As an e-resources librarian, I work much more with the resources than the customer, and I was a little sceptical that I could apply what I was reading to my own role. However, I was heartened by the introduction which placed the roots of this book firmly in the library assessment field, as the authors met following a presentation by Kennedy at a library assessment conference. This gave me high hopes for an evidence-based book and I was not disappointed.
Nora Lorraine Martin, (2013) “Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual“, Library Management, Vol. 34 Iss: 8/9, pp.720 – 721.
Here’s a snippet from the review:
In summary, this publication is an extremely useful, practical and evidence-based approach to the topic. Personally, I found that this book very easy to read as the authors’ demonstrate a sound knowledge of e-resource marketing, with a strong focus on public and academic libraries. Of particular value, this publication also contains sample marketing plans for examples of leading practice. It is recommended for librarians with a need to develop, implement and assess their own marketing plans. From my perspective, the only limitation was the lack of specific advice for those who are involved in the special and/or corporate library sector.
here’s a snippet from the review:
Marketing Your Library’s Electronic Resources, the most recent entry in Neal-Schuman’s A How-To-Do-It Manual for Librarians series, delivers everything one would expect from a guide written by two highly respected academic electronic-resources librarians. Kennedy (Loyola Marymount University) has written extensively about electronic resources and is the author of the blog Organization Monkey, while LaGuardia (Harvard University) has been reviewing electronic resources for Library Journal for 20 years. Library administrators and frontline staff alike agree that marketing library services, especially expensive ones, such as subscription databases, is of critical importance, but they often lack the knowledge and experience to do so effectively.
