what's that in your hand? what, where? that there, in your hand. it looks like a book contract. is it a book contract? why yes, it IS a book contract.
i met my co-author, cheryl laguardia, at the recent library assessment conference, in attendance at the presentation in which i depressed the whole room with my analysis (the short story: libraries don’t do a good job assessing their marketing techniques for electronic resources). we chatted via email and soon decided that a book on this topic, a practical approach to developing a marketing plan for a library’s electronic resources, was just the thing the profession needed. neal-schuman publishers, inc. agreed, so we’re on our way. the tentative title of the book is: marketing your library’s electronic resources: a how-to-do-it manual.
i’m pretty excited to be working with cheryl. she’s kind of fabulous. this book project also gave me a reason to start a hanging folder. i chose yellow for this project because it is the happiest of colors.
