marketing electronic resources, a curated collection

it’s been a while since i mentioned the scoop.it collection of web snippets i’ve been collecting to demonstrate ways libraries are marketing their electronic resources. the curated collection may be found at http://www.scoop.it/t/marketing-electronic-resources . maybe you want to add it to your feed reader so you can be consistently reminded of the innovative ways libraries are connecting with their patrons about e-resources. i’ve already posted 148 web snippets; there’s a wealth of good stuff for you to consider using at your own institution.

if your library is doing something cool to market its e-resources, please direct me to it! from the marketing-electronic-resources site, click on the button at the top that says “suggest” and paste in the url to point me to the web site that describes the cool thing. i look forward to hearing from you!

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plain language spoken here

Part of my job as the e-resources librarian is to negotiate the language of license agreements for e-resources that my library purchases or subscribes. After you’ve read a few licenses it is easy to pick up on language that is intended to obfuscate or is missing entirely. It falls to me to clarify or make explicit so that our library patrons have the widest possible use of the licensed resource. The most common negotiating point (after indemnification and governing law) is our request for permission to lend a reasonable portion of the materials via interlibrary loan (ILL) and use that content for teaching, via a link through our course management software.

There is a NISO effort called SERU (A Shared Electronic Resource Understanding) which is designed to remove the whole license agreement negotiation practice in favor of a mutually agreeable understanding between a library and a vendor in how the vendor’s resource may be used. In reviewing the revised draft currently under public comment on SERU (http://www.niso.org/apps/group_public/download.php/7842/NISO_RP-7-201X-for_public_comment.pdf) I found the language presented there to be so clear on a topic that is usually so muddied that I’m copying it here for you to admire:

Some of the accepted uses include interlibrary loan and ad hoc sharing of single articles and chapters by individuals for purposes of scholarship and private study. Linking to the content at the provider’s site for use in courses is also acceptable.

If you’d like to read more about SERU to see if it may be appropriate for your library, see http://www.niso.org/workrooms/seru/. To view a list of content providers and libraries that have agreed to consider using SERU when appropriate, see http://www.niso.org/workrooms/seru/registry/ (my institution, Loyola Marymount University, is listed there!).

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monkey corker

oh man.


http://www.monkeybusiness.co.il/product.cfm?MB_cId=16&MB_pId=180&nosub=1

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Melancholy : a depression of spirits

The cycle of mounting and executing and moving on to the next project has skidded to a halt, and he cannot say why. It does not make sense to him. Not this night or any other, not at any level of the brandy bottle. This is not how it is supposed to work. A project is started, it is developed and mounted and sent out into the world, and more often than not it becomes self-sufficient. And then he is no longer needed. It is not always a pleasant position to be in, but it is the way of such things, and Chandresh knows this process well. One is proud, one collects one’s receipts, and even if one is a bit melancholy, one moves on. — p. 243 The Night Circus, Erin Morgenstern

I’m in the process of completing our book, doing final changes at the editor’s request. It occurs to me that the book will soon exist on its own, without my further development of it or interaction with it, soon to be “sent out into the world.” Melancholy, indeed.

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coming down the home stretch: Collaborative Marketing for Electronic Resources project

We’re in Week 13 of 16 of the Collaborative Marketing for Electronic Resources project, nearing the finish. This has been such a satisfying project on a personal level, training around 100 librarians in how to construct a marketing plan for their libraries’ electronic resources. I’m really looking forward to sifting all the data that results from the project. I’ll be reporting on the project – the impetus, the planning, the execution and results of the effort – at the upcoming annual conference, Electronic Resources & Libraries. Here’s a link to the brief abstract for the presentation: http://www.electroniclibrarian.com/conference-info/erl-2012-sessions.

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An Irish monkey blessing for you in 2012

An Irish monkey blessing for you in 2012

need more monkey comics? head on over to stripgenerator: http://orgmonkey.stripgenerator.com/

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